Hi I am Mark McGlashan a former hardware and software engineer for IBM I am presently involved in web marketing and strive to make it better.
Everything written here is my personal opinion and not that of my employer.
Start
As a former member of the Google Development team I know exactly what it takes to promote good SEO work as well as I know what is it takes to produce bad work. There are numerous books written out there on SEO by people with half a clue yet have a book on the market selling to to the naïve punter. For those of you unsure were to start I can point you in the right direction with Website Optimization written by Andrew B. King published by O'Reilly Books.
Outcome
When you really want to learn a subject in depth generally speaking you will always need more than one book but there are occasions when one book says it all.
This book covers information which has been useful to the PC Repairs London who have been working for years in Optimization, it's also good for those completely new to the subject wanting to learn.
Website Optimization, has 365 pages divided into ten chapters covering organic seo, as well as pay per click, also with proof of success with the authors present customers.
All the chapters in the book cover all the relevant points for someone wishing to start their own online business and how to make the business work on the internet. A good Pay Per Click example is given in chapter 3, which shows you step by step how to achieve results without losing money.
Finally
Keyword research and PPC campaigns have bought traffic to the PC Repairs London thanks to helpful hints given in the first chapter, this is what brings people to your website it's clearly illustrated and explained in simple terms.
Chapter two shows you us how small changes to the PC Repairs London website can have massive changes to attracting customers to a business and making them wanting to do business and illustrates how to apply it to your own online business.
Part 2 on page 147 shows you how to shrink a website which the PC Repairs London found to be great for those who have many music or video files to play back from their server, lets say a person goes to website and then decides he will move on because the pages takes to long to open therefore they lose interest in being on your site, thanks to Website Optimization book you can learn how to avoid such pitfalls by applying the techniques written in this book..
By using the website Optimization book the PC Repairs London liked the idea the book spoke about sub domains which helps assist search engines indexing as well as dns lookups disused in chapter nine titled advanced web performance optimization.
CSS Optimization is explained which had a huge impact on the PC Repairs London page opening, if a website takes to long to open you lost most potential customers chapter 7 is dedicated about the correct measures to take to better that.
The PC Repairs London are into all forms of work which benefit those who work mainly from a PC Website Optimization can not be overlooked by any person wishing to run a successful business via the internet. At only £30,99 Website Optimization published by O'Reilly books will benefit any person in the world wanting to start or better their online business.